Five takeaways from Business Insider's Digital Health Competitive Edge Report

  1. Digital is a nascent but growing part of the US health insurance customer experience.
  2. US Tech Early Adopters already rate some digital insurance features as must-haves
  3. suggesting digital will become a more important determinant of customer satisfaction.
  4. A significant proportion of US Tech Early Adopters aren't aware that their health insurance plan includes high-value digital features.
  5. There's an opportunity for the big four US insurers — Aetna
  6. BCBS
  7. Cigna
  8. or UnitedHealthcare — to emerge as digital leaders and improve customer satisfaction.
  9. Growing pressure from external threats should amplify the sense of urgency for payers to move on strengthening their digital services.

Source: Business Insider: The Digital Health Competitive Edge Report - https://www.businessinsider.com/the-digital-health-competitive-edge-report-2019…

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